Facebook to announce a new version of the Atlas advertising platform in the Advertising Week conference being held in New York. This platform is called a service that advances the breakthrough level to monitor the effectiveness of advertising in a multi-device, according to Facebook.
Last year, Facebook has acquired from Microsoft Atlas advertising network. The Wall Street Journal and The Information to predict the re-loan land of Atlas, it was to be a part of the effort to challenge Facebook to Google.
According to the official blog of Facebook, the new user interface is not only given to the Atlas, it has been rewritten entirely also code.
Important among them, would be to cross-device capacity is given to the Atlas platform. When tracking the response to advertising of user, for that there is a limit to rely on cookies, you also. Useless on mobile devices "But cookies lacks accuracy even on doing the targeting graphic. Blog post the results , I have to point out that consumers to monitor how the response to advertising through the medium of other mobile or desktop, "said had become difficult.
Facebook is called "Marketing of people-based" a new approach. Advertisers can track on multiple platforms as each individual consumer behavior. In other words, Atlas seems able to offer advertisers the information a user has, such as that bought the goods from a laptop from seeing an ad in the smartphone. Blog post does not reveal details about specific features, but according to an article in the Wall Street Journal, Atlas is the user's account even within the app or web site of a third party as well as on Facebook simply, the response to advertising and being able to relate to.
According to Facebook, and that can also be associated with sales and offline impressions of online advertising. This is a field that has been developing Facebook is soliciting partners.
Facebook also has said, "has partnered closely with leading partners across each department search, social, creative management, and web site publishers." Interestingly, Instagram is included in the partner. Instagram's of course a subsidiary of Facebook, but it has a partner treats as a web publisher in this blog post, Instagram thing that "has been used by both sides of the measurement of the effect and display the number of times" the Atlas. Publishers of Facebook groups other than come to participate in the future.
With regard to the acquisition of advertisers, Facebook has partnered with Omnicom, a leading digital advertising agency. It was participated in the first Atlas platform client of Omnicom It 's Intel and Pepsi.
Image Flickr / Maria Elena, below:: Facebook top image
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